There is a clear need for systemic change that makes circular entrepreneurship an easier, more attractive option than the traditional linear model. Our focus must shift to incentivising companies to design products that are sustainable from the outset, have a longer life cycle and are easier to repair. This not only reduces product waste, but also strengthens economic independence.
It is clear that the government will have a key role to play by developing policies that set minimum product standards and make circular products more affordable than those made from new raw materials. At this point, it will simply be the logical choice for everyone to switch to circular products.
By levying higher taxes on products that are harmful to people or planet – such as ultra-processed foods or disposable plastics – and providing tax incentives for sustainable alternatives, the right choice also becomes the most accessible one. As such, we can reorient our economy towards circularity and improved health outcomes.
This can help companies operate more efficiently and reduce their costs, making them more competitive on the global market. Subsidies can play a role here, but only to promote investment in the upscaling of proven circular solutions.
This is how Belgium can strengthen its economic standing, all the while reducing its dependence on imported raw materials, providing local employment and promoting innovation. As for businesses, the choice to make more products locally is a down payment on resilience in the face of global economic crises.
