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Joker Reizen

Joker is a Belgian tour operator specializing in adventurous and sustainable travel experiences for both groups and individual travelers worldwide. Since 1981, we’ve been pioneers in sustainable tourism, recognized nationally—awarded “Best Sustainable Tour Operator” 7 times—and internationally, with the Travelife certification since 2014. We are now making the shift towards regenerative tourism: travel with a positive impact.

Involved in

B Corp

Between 2019 and 2023, B Corp Benelux and The Shift joined forces to strengthen the B Corp movement in Belgium. Together, they built a growing community of companies that put sustainability and social responsibility at the heart of their strategy.

Human Rights & Environmental Due Diligence

Between 2020 and 2022, the Human Rights & Environmental Due Diligence programme supported companies in strengthening human rights and environmental due diligence throughout their value chains. Through workshops and tailored guidance, participants developed risk maps, action plans and strategies to sustainable embed due diligence into their policies.

Sign for my future

Sign for my Future, launched in 2019, grew into one of the largest climate campaigns in Belgium. The initiative brought together citizens, businesses, civil society and academics to call on policymakers for ambitious and binding climate policies. With more than 340,000 signatures, The Shift as a unifying force ensured broad public support.

The System Shift

Many organisations are seeking guidance to better align their mission, structure and governance with societal and environmental challenges. In this community of practice, fellow entrepreneurs and experts work together on economist Kate Raworth’s Donut Design for Business model to build future-proof business models that respect people and nature.

SDGs