The System Shift
Many organisations are seeking guidance to better align their mission, structure and governance with societal and environmental challenges. In this community of practice, fellow entrepreneurs and experts work together on economist Kate Raworth’s Donut Design for Business model to build future-proof business models that respect people and nature.
Why get involved?
‘Design your business for purpose’ was developed to give Belgian CEOs the insights, skills and resources to put sustainable business models into practice.
A confidential framework for innovation
Start from thorough analysis and use a safe, supportive environment to experiment and learn directly from peers how to create value for all your stakeholders.
Built for the long-term
Build a resilient organisation with a long-term vision, able to foresee and overcome tomorrow’s crises.
Inspired by the Donut Economy
Move within an international frame of reference like the Donut Economy that helps you stay ahead and play a key role in a rapidly evolving ecosystem.
What participants say
Programme
| 11.03.2025 | 'Mission' - with Barbara Goffin (Be Donut) | This session explores the fundamental purpose of an organisation, its raison d'être. We look at how a mission is embedded in a company's culture, values, operations, products and services. |
| 25.03.2025 | 'Owned' - with Peter Depauw (Steward Owned) | This session explores ownership structures and the stakeholders involved. We discuss the role and expectations of owners and look at approaches which balance profit and positive impact. |
| 17.06.2025 | 'Finance' - with Thomas Van Craen (Triodos) | Here we explore the financial priorities of organisations: what profit margins are needed? How are profits allocated? We also look at returns on investments - financial, social or environmental. |
| 16.09.2025 | 'Governance' - with Vincent Truyens (Corporate Regeneration) | This session analyses governance structures and decision-making power within organisations: who has a say and is represented in these decisions? We discuss inclusive governance models that align with the mission. |
| 18.11.2025 | 'Networking' - with Vanessa de Marneffe (Ecores) | We look at an organisation's networks, from value chains and sales channels to ecosystems of employees, customers and partners. Discover how to increase collective impact through sustainable collaborations. |
Impact Stories
At The Shift , we unite changemakers who create sustainable impact. Discover how our members are turning ambition into action with inspiring collaborations and innovations.
Ownership as key to real change
Luc De Jaeger (Funds For Good) and Peter Depauw (Steward-owned) show how new ownership models link financial profit to social impact.
Mediahuis: media with a mission
What does purpose really mean for a media group? Belgian CEO Koen Verwee shares how Mediahuis is building trust, independent journalism and long-term impact.
They’ve already participated
Who is this for?
This community of practice is designed for CEOs with the ambition to help shape tomorrow’s economy by innovating their own business models.
Our prices
For non-members of The Shift
For members of The Shift
Our partners
Interested?
This cycle has already started and registration is closed. But not to worry! A new edition will start in 2026. Let us know if you’re interested below.
