Climate ambition is essential to strengthen the competitiveness and resilience of your organisation. In this session, we dive into behavioural science and explore how people truly respond to messages about change. Which invisible barriers hold back action, and which strategies help move people into action? Through practical examples and an interactive workshop, you will gain fresh insights and new ideas to foster change within your organisation.
What to expect?
During this session with the King Baudouin Foundation and The Good Wave, you will discover how to build support within your organisation for an ambitious climate strategy. We explore how to communicate clearly and convincingly about climate so it becomes a shared priority across your organisation, with practical insights and real-world examples to help turn strategy into action.
Participants go home with:
insights from behavioural science and a better understanding of how people respond to messages about change,
tips on how to communicate climate goals in clear, attractive and recognisable language,
inspiration through practical examples of internal and external communication that build trust and encourage action,
An authentic experience of how others think and feel, exploring the role language plays, and experiencing different perspectives through a role-play exercise.
Programme
| 9:00 - 9:30 | Welcome by The Shift and BeClimateHub |
| 9:30 - 10:30 | Climate communication through the lens of behavioural science – by Change Agency Elders |
| 10:30 - 10:45 | Break |
| 10:45 - 11:45 | Workshops on climate communication (NL/FR) |
| 11:45 - 12:30 | Sharing insights from the workshops |
| 12:30 - 13:30 | Lunch |
Speakers
Change strategist at the change agency ELDERS
Expert in new narratives at the change agency ELDERS
Who is this for?
This session is for all members of The Shift who are interested in communication and want to learn how to speak about climate in ways that inspire people to take action.
Our partners
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