Why the future of food might just look like pizza

“If the food of the future isn’t delicious, it simply won’t work.” Food after The Shift. An interview with Alice Lemesle, Senior Sustainability Manager at Danone Benelux.

Production site Danone

3D-printed food, algae-based yoghurts and edible packaging… The food sector is on the brink of major change, much of it driven by the shift towards more sustainable ways of producing and consuming food. As Senior Sustainability Manager at Danone Benelux, Alice Lemesle finds herself right at the heart of these developments, and she is genuinely excited about what lies ahead: “The food of the future can’t just be healthy, seasonal and sustainable,” she says. “Above all, it has to be incredibly tasty.”

Alice Lemesle Danone Benelux

“The real challenge,” Lemesle says, “is finding the sweet spot between health benefits, climate benefits and social acceptance. Once you get that right, a new product actually stands a chance. You won’t achieve climate or biodiversity goals if people feel they’re the ones footing the bill. The same goes for taste,” she adds. “A new product simply has to be delicious. Better than the one it replaces. Food is, and always will be, an emotional thing.”

When asked whether Danone has already found that sweet spot, Lemesle pauses for a moment. “Of course there’s Alpro, which plays a key role within our portfolio. What’s great about Alpro is that you don’t have to be vegan to love the brand. It’s for anyone who wants to eat more consciously. But we’re also trying to extend that plant-based logic to less visible segments, such as medical nutrition and tube feeding. There, we’re seeing that some plant-based or hybrid products not only have a lower footprint, but are also better tolerated by patients. In medical nutrition, there’s no room for compromise when it comes to health. So when a more sustainable option also performs better medically, that’s truly remarkable, especially if the patient experience remains the same. That’s a win-win-win situation. And that’s exactly the sweet spot I was talking about.”

Sustainability doesn’t just happen in R&D labs

Danone is deliberately using food as a lever for better health. It recently opened the One Biome Lab in Paris, which focuses on the role of the microbiome and gut health. “In that lab, we explore how we can develop products that genuinely contribute to people’s health,” Alice explains. “Research and innovation are crucial for the future of food – that’s naturally what most people think of first. But sustainability doesn’t just take place in R&D labs or offices. It happens, above all, out on the land.”

Susatinable 3D food

In Belgium, Danone works closely with dairy farmers on regenerative agriculture. The focus is on improving soil health, increasing biodiversity, enhancing animal welfare and reducing emissions. “For instance, with the help of a specific feed additive, methane emissions from cows can be reduced by up to forty per cent,” Lemesle explains. “That’s genuinely a huge impact. Precision farming also plays an important role. Supported by technologies such as satellite imagery and sensors, it gives us a powerful lever to keep farmland productive and healthy in the long term. I see a lot of potential there.”

New stories

“But that’s still not enough,” Alice says. “It’s also about creating new stories in society. You can work extremely hard on your own portfolio, but if social norms don’t shift alongside it, you eventually hit a ceiling,” she explains. “That’s why Danone takes part in initiatives such as the Green Deal Protein Shift, and why we’re very active in networks like The Shift. These are spaces where companies, organisations and other actors share experiences, failures and successes. Sometimes we support smaller businesses with our knowledge, but just as often we learn from them. It’s a two-way exchange. No one has all the answers.”

One area where tensions around safety, environmental impact and cost all come together is packaging. “It’s probably the most complex file of all,” she admits. “Packaging has to keep food safe, remain affordable and work within existing logistics – while ideally also being reusable. There’s a lot of work being done on edible packaging, which is fascinating. But for me, the first step is the obvious one: everything that comes onto the market should be recyclable. Unnecessary materials need to go, and recycled materials should be used wherever possible.
The next question is how we can replace single-use packaging as much as possible with reusable systems, or with packaging that truly creates no waste.”

She shares an example of a pilot project using reusable yoghurt pots within a closed-loop system. The pots were returned, washed and refilled. “Conceptually, it made perfect sense,” she says. “But in practice, there simply wasn’t enough washing capacity nearby. The pots had to be transported several hundred kilometres to be cleaned, which from an environmental perspective was obviously far from ideal. It taught us that no matter how large a company is, this isn’t something you can roll out on your own. You need local infrastructure, retailers willing to play their part, and consumers who are prepared to participate.”

“And it’s not only about revolutionary new ideas,” Alice continues. “Not long ago, we removed the outer sleeve from Actimel packaging. That’s only a few tenths of a gram per pack. But at the scale Danone operates, it saves tonnes of plastic every year. The impact you can make through changes like that is exactly what makes it so enjoyable to work here.”

Lemesle has now been working for the food giant for six years. “During my master’s in sustainable development, I did an internship at Danone. In a way, I never really left,” she says. “It felt as though everything naturally led me in that direction. I started out at Danone in France, but an assignment for Alpro eventually brought me to Belgium. My family is from the Lille region, so Belgium wasn’t entirely unfamiliar territory.”

Algae are the future

But back to the food of the future: where does Alice Lemesle see the greatest potential? “As you can probably tell from all my talking, that’s not a straightforward question to answer,” she says. “There are always many different factors to take into account. But if I really had to point to one area, I’d say algae as a protein source. Personally, I find that a very interesting avenue. Algae are genuinely promising, once again because they have the potential to hit that sweet spot. In principle, they’re relatively inexpensive to produce. The technology is still quite costly at the moment because we’re only at the beginning, but that will change. On top of that, algae are rich in nutrients, low in CO₂ emissions and, importantly, foods made from algae are relatively easy to accept socially. The versatility of algae is remarkable. You can create textures and flavours that come very close to familiar products. We’re really only just getting started.”

Alice is quick to add a caveat: when it comes to predicting the future of food, she shouldn’t be taken too seriously.
“I’m not an expert in forecasting,” she says. “I’m not a futurist or a product developer. I’m a sustainability manager. But if you ask me what the food of the future is, I simply think of pizza.”

“Food has to remain a source of pleasure. My ideal future is one where food is healthy, seasonal, as local as makes sense, and wrapped in minimal, smart packaging. And above all, it has to be really delicious. That’s where the pizza comes in. I picture a base made from wholegrain flour, perhaps enriched with algae or other protein-rich ingredients. A rich tomato sauce from flavourful, seasonal tomatoes. Vegetables like pumpkin or mushrooms in autumn. Regional, low-impact cheese made with milk from regenerative farming. And genuinely good plant-based ham – high in protein and low in CO₂. That’s what I miss most as a vegetarian: truly tasty ham. Add a few olives on top, and it’s done. Sorry it’s not more futuristic than that,” she laughs. “But food simply has to be delicious. Otherwise, it doesn’t stand a chance.”

“Pleasure is simply a key factor on the path to sustainability, one we mustn’t lose sight of. If something tastes better or feels more enjoyable and it’s more sustainable, then it has real potential. The same applies to how business leaders approach sustainability. If it’s only about rules and restrictions, the transition will never truly take off. What you need is a bit of courage, inspiration, collaboration, and a different compass. As long as success is measured solely in profit, sustainable choices will always feel like an ‘extra’.”

“We need to dare to use different indicators of progress: wellbeing within the company, social impact, ecological resilience. And the joy of exploring what’s possible, the curiosity to see what could be. If we throw those ingredients together and bake ourselves a pizza with them, we’ll be absolutely fine.”

Would you like to join Alice in building a more sustainable economy?

The Shift breaks down barriers and gathers the unusual suspects around the table: colleagues from other sectors, leading companies, experts and policymakers. Together we tackle your most complex sustainability challenges. Because together you can see and do more.

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Banks: unexpected allies of nature?

How can the financial sector help strengthen biodiversity? In this interview, Ronny Jongen, Senior Impact Manager, explains Triodos Bank‘s role in the shift towards nature-positive investing — and the challenges this brings for banks and their clients.

Ronny Jongen is Senior Impact Manager at Triodos Bank and has been active in sustainable finance for 17 years. In his role in property and lending, he looks at how banks can promote biodiversity — not just as a risk, but as an opportunity for nature restoration and societal value.

As a bank, you are strongly committed to biodiversity and nature. How does that focus translate into your way of working and investing?

Ronny: Nature and biodiversity have been part of Triodos Bank’s DNA since our founding in 1980. It’s a logical extension of our mission: we don’t just want to finance change, we want to change the financial world itself. Finance change, change finance. So with every loan they look at mission fit: what is the cultural, social or ecological added value of the project?

Our goal is to invest 500 million euros in nature-based solutions by 2030. That ranges from nature restoration and conservation to regenerative agriculture. Frankly, this is also trial and error for us, but we learn by doing. After all, we are not biodiversity specialists, but we want to become specialists in financing biodiversity, by testing out pilot projects and tools, and by making the topic discussable with clients.

 

Triodos supports The Biodiversity Shift as a flagship partner. Why did you feel it was important to contribute to this learning network?

Ronny: Because we want not only a theoretical framework, but also practical experience. We find that many organizations and companies struggle with similar questions: how do you make actions around biodiversity tangible and how do you scale them up within a business context? How do you get your management on board?

The network brings together people working in the field. Everyone comes with the intention of learning from each other and seeing how others are doing it. For us, that was the main reason for joining. It helps to understand what our clients or partners are up against, and how we can better support them in that.

 

What challenges surface when guiding clients toward nature positivity?

Ronny: We have a responsibility as a bank to put savers’ money to good use, but what exactly “good” means is not always clear-cut and sometimes open to debate. We therefore need clear metrics to measure, evaluate and report our impact. It remains a challenge to find projects that are both ecologically and financially sustainable. We want to invest 500 million euros in nature restoration, but the sector needs billions.

At the same time, we are exploring how we can better integrate biodiversity into our decision-making, not only in lending, but also in investments and our own building management. We are working on KPIs to embed that structurally.

In addition, biodiversity projects often have a long-term impact, while financing is short-term. As a result, it is not always easy to convince customers and to fit these projects into classic credit models. Moreover, the benefits are collective, but the costs are individual. Finding that balance is the biggest challenge.

Can you give an example of such a project?

Ronny: We mainly look for projects where we can make impact at scale. Here we support Natuurpunt and Natagora in their operations, as for example in the introduction of nature-based solutions in the Park of L’Entre-Sambre-et-Meuse, one of the youngest national parks in Belgium.

But the bulk of our projects are in the United Kingdom, Spain and France. In the United Kingdom, we fund, among others Oxygen Conservationan organization that buys and restores large tracts of land by restoring forests, protecting peatlands and encouraging nature tourism. Together with Triodos, it developed a financing model where repayment is linked to proceeds from nature restoration.

These are small-scale but meaningful examples. They show that nature restoration can also be economically feasible while creating social value.

 

Do you see enough willingness among customers to take that step?

Ronny: In real estate, you see two types: the convinced, and those who know little about the subject. The former are often already in programs such as The Biodiversity Shift. The second group sometimes does not realize that investing in sustainability also pays off economically. Sustainable buildings have less vacancy, higher value and attract young talent more easily.

We try to support them in this, by going further in loan-to-value and by setting clear, minimum engagement conditions: if promised sustainability investments are not implemented, we do not step into the project.

What about within domains other than real estate?

Ronny: In the agricultural sector, it’s also moving. We expect more concrete guidelines for that field by 2026. Even in the film sector, we are asking questions about sustainability impact: can you film locally, use less transportation, provide vegetarian catering? Small things, but they make people think.

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With The Biodiversity Shift, you get nature restoration on your business agenda, right to the core of your operations. One step at a time. Are you ready to shift to a solid biodiversity strategy with insights, collaboration and policy impact for a nature-inclusive economy?

 

 

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Biodiversity in Action

Biodiversity in Action, a collaboration between The Shift and WWF-Belgium, gathered organisations that recognize their impact on nature and biodiversity to work on this, right to the heart of their business strategy. In the Biodiversity Action Labs, members from various sectors worked on concrete strategies to strengthen, measure and sustainably embed biodiversity in their operations.

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Carmeuse backs biodiversity

What if biodiversity is the key to economic stability and innovation? Carmeuse, producer of lime and construction materials, shows us how small steps lead to ambitious projects.

Your cup of tea?

Do you want to take your organization’s nature restoration and conservation efforts a step higher and work on informed biodiversity strategy? Are you looking for a motivating community where you can exchange experiences and learn together while putting theory into practice?

Then take a look at the other learning networks and inspiration sessions in the Change program The Biodiversity Shift.

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Carmeuse backs biodiversity

What if biodiversity is the key to economic stability and innovation? Carmeuse, producer of lime and construction materials, shows us how small steps lead to ambitious projects.

Brecht De Roo leads Carmeuse‘s sustainability department in Europe, the Middle East and Asia, alongside the health and safety and public affairs departments. His focus is decarbonisation, primarily through renewable energy, as well as the company’s nature strategy. In this interview, he recounts Carmeuse’s unique biodiversity journey.

What is Carmeuse’s relationship with nature and biodiversity?

We are a family business, and long-term vision is ingrained in the way we work. Once a site is opened, we usually remain active there for a hundred years. That creates a special relationship indeed. We depend on nature – but through our activities we also influence the existing landscape. As our quarries develop, other species of plants and animals find their way into those areas. We make sure we respect and encourage their presence.

What are you doing to protect and conserve nature at your sites?

Over a century of activity, our quarries are transformed into thriving habitats for species such as lizards, owls and swallows. We employ principles of “dynamic restoration” that supports local ecosystems, often driven by the commitment of our employees. They stopped work to protect nesting owls, refilled pools to save frogs, and relocated rare species to preserve their habitat. Those efforts are laudable, but often remain local. We want to extend that enthusiasm to all sites. When our activities are over, we establish the area as a biodiverse habitat, focussing on sustainable ecosystems rather than surface-level solutions.

What challenges do you run into when bringing biodiversity into your business model?

Raising awareness is one of the biggest challenges. We have already launched some interesting initiatives, but they are often dismissed as just good practice. How can we make the value of those actions visible across all sites, such that they are replicated everywhere? Also, in some regions there is no legal obligation towards conservation, which slows down progress. We need to find ways to make the environmental, social and economic benefits of our actions visible – and get everyone on board.

Has The Biodiversity Shift helped address these challenges?

I joined the community of practice to find support in creating an overarching strategy – as well as to see how local actions at other sites could serve as inspiration. Listening to experts and colleagues from other sectors gave us new insights, frameworks and perspectives to further shape our nature strategy. It is about learning from one another, assessing what really works and moving forward together.

What are your future plans involving biodiversity?

We have a number of exciting projects in the pipeline – especially where economic and environmental interests converge. We are moving forward with our current projects, such as tree planting, re-establishing habitats for monarch butterflies in the U.S., and engaging in regenerative agriculture to promote biodiversity on our land. Such projects energise me because they demonstrate how nature can be integrated meaningfully into our operations.

What would you say to other companies looking to get started with biodiversity initatives?

CO₂ is a global problem – but nature is local. There is no universal solution. So start at the local level, where it makes sense, and use the strengths in your team to devise appropriate actions. Engage with local stakeholders to set up joint initiatives that support nature and provide economic and social benefits. This way you also involve management and make the value of nature very clear. Biodiversity is at least as urgent as climate change.

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With The Biodiversity Shift, you put nature restoration and conservation on your business agenda, right to the core of your operations. Are you ready to shift to a solid biodiversity strategy with insights, collaboration and policy impact for a nature-inclusive economy?

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Biodiversity in every link

At Vandemoortele, Sustainability Officer Laura Iacobelli works on a chain that respects nature. No loose initiatives, but a well thought-out strategy that connects business and biodiversity.

As Sustainability Officer at Vandemoortele, Laura Iacobelli focuses on biodiversity, communication around their sustainability strategy and collaboration with procurement for the sustainability of raw materials such as palm oil and soy. She closely follows legislation and drafts sustainability policies. Her passion for sustainability – rooted in the natural sciences – drives her to reconcile nature and business.

What is the impact of Vandemoortele’s activities on nature and biodiversity?

Vandemoortele is a food company with two major business lines: plant-based food solutions such as fats and oils, and bakery products. We rely heavily on biodiversity for key raw materials such as palm oil, soybean oil, vegetable oils and cocoa. This dependence runs through our entire chain – from the availability of raw materials to the use of water in our recipes. Healthy ecosystems are essential to our production process. Without a wide diversity of pollinators such as bees, there are no flowers. And without flowers, there are no seeds, and therefore no oil production.

What actions does Vandemoortele take to protect nature on and around its sites?

We are active both at our production sites and in the areas where we source raw materials. In Malaysia, we are collaborating with the Earthworm Foundation in a multi-actor landscape project involving social responsibility, deforestation and coexistence with elephants. In France, we are working with our flower suppliers on a regenerative agriculture project for wheat. Locally, we are reducing our impact on biodiversity through water management measures and providing safe nesting sites for falcons at our French factory. We also use tools such as the WWF Risk Filter to evaluate the impact of our sites. We want to embed biodiversity in our processes in a more structural way.

What are the biggest challenges in developing a biodiversity strategy?

One of the main challenges is to translate the bigger picture into concrete actions. It is difficult to determine exactly which interventions are most impactful, and to strike the right balance between thorough analysis and pragmatic implementation. We often waver between a comprehensive approach such as the Science Based Targets for Nature, or rather an action-oriented strategy with immediate steps. It remains a balancing act between available resources – in time and budget – and expected impact

How does The Biodiversity Shift help move your strategy around nature forward?

We joined the learning network to deepen our understanding of biodiversity and validate our existing efforts. Because of my background in the natural sciences, I felt strongly about the initiative. The program provided a wide range of insights – from scientific approaches to simple but impactful actions – and emphasized that biodiversity is a holistic issue. These insights, along with stakeholder consultations, led us to include biodiversity as a separate material theme in our new sustainability strategy, with dedicated attention and resources.

What are your plans in terms of biodiversity in the future?

We want to expand our field projects – like the one in Malaysia or around wheat – to other raw materials and ingredients. In addition, we plan a deeper analysis of the impact in our value chain to determine the most effective actions. We want to move from stand-alone projects to a more integrated, impact-driven approach across all our activities.

What tips do you have for other companies looking to commit to biodiversity and nature?

Start now, regardless of where you are in your sustainability story. Participate in learning initiatives like webinars and learning networks to find a starting point, and use tools like the WWF Risk Filter for initial analysis. Develop action plans with initiatives directly linked to your core business, rather than stand-alone projects. Awareness is crucial – make sure everyone in your organization understands how their actions affect biodiversity.

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At Degroof Petercam, nature gets a place in investment policy

Jo Wuytack (Degroof Petercam) is working on an investment strategy that anchors biodiversity and links economic value to responsibility for nature.

As Group Sustainability Manager at Degroof Petercam, Jo Wuytack is something of an “influencer” of their sustainability story. He coordinates sustainability efforts across the company: from private banking to asset management, corporate finance and support services, in several countries. What motivates him? Working daily with passionate people and pushing the agenda forward to make real impact.

What impact does Degroof Petercam have on biodiversity and nature?

For Degroof Petercam, the main biodiversity impacts – and also the biggest levers – are almost exclusively in our scope 3 activities: the investments we manage for our clients. As an asset manager, we consider it essential to inform our clients and to include biodiversity in our analyses and discussions, given its major impact on the economy.

What actions is Degroof Petercam taking to protect and enhance nature on its own sites?

Before our participation in the learning network, biodiversity was mostly discussed informally, without a clear plan of action. Today, we participate in Nature Action 100, an initiative where investors encourage companies to address biodiversity issues. Our approach is two-track: on the one hand, we aim to raise clients’ awareness of the risks and opportunities presented by biodiversity; on the other, we continue to actively encourage companies we invest in to take action.

What are the biggest challenges in integrating biodiversity into your business model?

Data. Finding reliable, accessible data and useful indicators is not obvious. Biodiversity is a very broad topic and cannot be captured in one or two parameters. For many companies, terms such as “endangered species” or “water consumption” remain abstract concepts, making it difficult to prioritize them. This makes the topic very complex, and sometimes polarizing.

How did The Shift’s community of practice help you take steps forward?

We entered the program with an awareness of the importance of biodiversity, but without a concrete starting point. The sessions provided us with a clear overview of emerging frameworks as well as the chance to learn from others with similar questions. The informal approach – sharing a coffee and hearing how others approach it – was very inspiring. It gave us insight and the desire to go further.

What are your plans around biodiversity in the near future?

Since our participation in the Action Lab, our asset management arm, DPAM, has committed to be an early adopter of theTaskforce on Nature-related Financial Disclosures ( TNFD) framework. By 2025, we will report on how biodiversity affects our clients’ assets. We have chosen a data provider that focuses specifically on biodiversity and are currently conducting analyses to gather insights. Based on those results, we will align our actions with the Kunming-Montreal Global Biodiversity Framework. What started at DPAM will also inspire other parts of the group. It is challenging, but the momentum is there.

What tips do you have for other companies looking to get started around biodiversity?

Start by identifying your current situation. In finance, this means identifying data providers. In industrial sectors, it’s best to start with life-cycle analyses. From there you can take small, concrete steps. And above all: seek dialogue with other sectors and colleagues. People really enjoy sharing their insights. This is not about secret recipes. Biodiversity is a challenge for all of humanity, not just your company. Collaboration is crucial.

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Carmeuse backs biodiversity

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With The Biodiversity Shift, you get nature restoration on your business agenda, right to the core of your operations. One step at a time. Are you ready to shift to a solid biodiversity strategy with insights, collaboration and policy impact for a nature-inclusive economy?

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Durabilis

Durabilis believes in a fair food system with healthy, sustainable food for everyone. We build strong agri-food companies through innovation and cooperation with local farmers. In harmony with nature and with high quality standards, we accelerate the transition to sustainable agriculture.

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GREENYARD

Greenyard brings fruit and vegetables from field to plate. With fresh, frozen and prepared products, the group feeds 10 million people every day. Together with growers, we limit food loss and CO₂, invest in residue-free cultivation and circular packaging. This is how we make healthy food affordable, easy and sustainable.

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Degroof Petercam

Degroof Petercam (1871) is a Belgian financial house that assists wealthy individuals, entrepreneurs and institutions with private banking, asset management and investment banking. As a signatory to the UN Principles for Responsible Banking, we invest in sustainable growth. The integration with Indosuez (2024) increases our strength.

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KBC

KBC is an integrated bancassurance company active in Belgium, the Czech Republic, Slovakia, Hungary and Bulgaria. The ambition: to be a reference in all core markets and to help customers realize and protect their dreams and projects. Sustainability is an integral part of the strategy and actively contributes to a climate-resilient future, together with customers and partners.

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